/* =============================================================================
   MacPherson Opticians — editorial art direction
   Lora (display + body) · MacMono (labels, indices) · light/dark cinematic rhythm
   ============================================================================= */

:root{
  --paper:#f2f2f0;
  --paper-2:#e9e9e6;
  --ink:#131417;
  --ink-2:#3b3e44;
  --ink-3:#82868d;
  --line:#d8d8d5;
  --line-2:#c9c9c5;

  --dark:#101113;
  --dark-2:#181a1d;
  --on-dark:#ecebe6;
  --on-dark-mut:rgba(236,235,230,.58);
  --on-dark-line:rgba(236,235,230,.14);

  --accent:#16718c;              /* teal-blue, a little more color */
  --accent-soft:#e4eef1;         /* tint wash */
  --spectrum:linear-gradient(90deg,#c0392b,#d98324,#e6b422,#4f8f4a,#2f7fb8,#3a3f9e);

  --serif:"Lora","Hoefler Text",Georgia,serif;
  --mono:"MacMono",ui-monospace,"SFMono-Regular",Menlo,monospace;

  --wrap:1320px;
  --pad:clamp(1.25rem,4.5vw,4.5rem);
  --sy:clamp(3.25rem,6.5vw,6.25rem);
  --ease:cubic-bezier(.19,1,.22,1);
}

*,*::before,*::after{ box-sizing:border-box; }
html{ -webkit-text-size-adjust:100%; scroll-behavior:smooth; }
@media (prefers-reduced-motion:reduce){ html{ scroll-behavior:auto; } }
body{
  margin:0; background:var(--paper); color:var(--ink-2);
  font-family:var(--serif); font-size:clamp(1.12rem,1.04rem+.35vw,1.28rem); line-height:1.72;
  -webkit-font-smoothing:antialiased; text-rendering:optimizeLegibility; overflow-x:hidden;
}
img{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
button{ font:inherit; cursor:pointer; }
h1,h2,h3,h4{ margin:0; font-weight:600; color:var(--ink); }
p{ margin:0 0 1.15em; }
ul,ol{ margin:0; padding:0; list-style:none; }
::selection{ background:var(--ink); color:var(--paper); }

.wrap{ width:100%; max-width:var(--wrap); margin-inline:auto; padding-inline:var(--pad); }
.section{ padding-block:var(--sy); position:relative; }
.display{ font-family:var(--serif); font-weight:600; letter-spacing:-.02em; }
.mono{ font-family:var(--mono); font-weight:400; }

.skip-link{ position:absolute; left:-999px; top:0; z-index:300; background:var(--ink); color:var(--paper); padding:.7rem 1rem; }
.skip-link:focus{ left:0; }

/* ---------- decorative overlays ---------- */
.scroll-progress{ position:fixed; top:0; left:0; height:2px; width:100%; transform:scaleX(0); transform-origin:0 50%; background:var(--ink); z-index:250; }
.grain{ position:fixed; inset:0; z-index:240; pointer-events:none; opacity:.035; mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); }
.cursor{ position:fixed; top:0; left:0; width:34px; height:34px; border:1px solid var(--ink); border-radius:50%; transform:translate(-50%,-50%) scale(0); pointer-events:none; z-index:260; transition:transform .28s var(--ease), background .28s var(--ease), border-color .28s var(--ease), opacity .28s; mix-blend-mode:difference; }
.cursor.is-visible{ transform:translate(-50%,-50%) scale(1); }
.cursor.is-active{ transform:translate(-50%,-50%) scale(1.9); background:var(--paper); }
@media (hover:none){ .cursor{ display:none; } }

/* ---------- reveal / split ---------- */
.reveal{ opacity:0; transform:translateY(28px); filter:blur(10px); transition:opacity 1s var(--ease), transform 1s var(--ease), filter 1s var(--ease); }
.reveal.in{ opacity:1; transform:none; filter:blur(0); }
.line{ display:inline-block; overflow:hidden; vertical-align:top; padding-bottom:.14em; margin-bottom:-.14em; }
.line > span{ display:inline-block; transform:translateY(118%); transition:transform 1s var(--ease); }
.split.in .line > span{ transform:translateY(0); }
@media (prefers-reduced-motion:reduce){
  .reveal,.line>span{ opacity:1 !important; transform:none !important; filter:none !important; }
}

/* ---------- type scale ---------- */
.section-title{ font-family:var(--serif); font-weight:600; font-size:clamp(2.6rem,1.6rem+4.4vw,5.4rem); line-height:1; letter-spacing:-.028em; color:var(--ink); }
.section-title em{ font-style:italic; font-weight:500; }
.section-lead{ font-size:clamp(1.2rem,1.05rem+.6vw,1.55rem); color:var(--ink-2); line-height:1.5; max-width:48ch; }
.center{ text-align:center; margin-inline:auto; }

.label{ font-family:var(--mono); font-size:.82rem; letter-spacing:.22em; text-transform:uppercase; color:var(--ink-3); display:flex; align-items:center; gap:.9rem; margin:0 0 1.8rem; }
.label::before{ content:""; width:1.9rem; height:3px; background:var(--spectrum); border-radius:2px; flex:none; }
.label.center{ justify-content:center; }
.label--light{ color:var(--on-dark-mut); }
.idx{ font-family:var(--mono); }

/* ---------- buttons ---------- */
.btn{ --bg:var(--ink); --fg:var(--paper); --fill:var(--fg); --hovertext:var(--bg);
  position:relative; display:inline-flex; align-items:center; justify-content:center; gap:.6rem;
  font-family:var(--mono); font-size:.84rem; letter-spacing:.15em; text-transform:uppercase; padding:1.15rem 2.1rem;
  color:var(--fg); border:1px solid var(--bg);
  background-color:var(--bg);
  background-image:linear-gradient(var(--fill),var(--fill));
  background-repeat:no-repeat; background-position:50% 100%; background-size:100% 0%;
  transition:color .45s var(--ease), background-size .45s var(--ease), border-color .45s var(--ease); }
.btn:hover{ color:var(--hovertext); background-size:100% 100%; }
.btn--light{ --bg:var(--paper); --fg:var(--ink); }
.btn--line{ --bg:transparent; --fg:var(--ink); --fill:var(--ink); --hovertext:var(--paper); border-color:var(--line-2); }
.btn--line-light{ --bg:transparent; --fg:var(--on-dark); --fill:var(--on-dark); --hovertext:var(--dark); border-color:var(--on-dark-line); }
.btn--block{ width:100%; }
.btn:focus-visible{ outline:2px solid var(--accent); outline-offset:3px; }

/* ---------- header ---------- */
.header{ position:fixed; top:0; left:0; width:100%; z-index:200; transition:background .5s var(--ease), border-color .5s var(--ease), transform .5s var(--ease); border-bottom:1px solid transparent; }
.header-inner{ display:flex; align-items:center; gap:2rem; padding:1.15rem var(--pad); max-width:1600px; margin-inline:auto; }
.brand-mark{ height:22px; width:auto; }
.brand-mark--dark{ display:none; }
.nav{ margin-left:auto; display:flex; gap:clamp(1.1rem,2.4vw,2.4rem); }
.nav a{ font-family:var(--mono); font-size:.82rem; letter-spacing:.13em; text-transform:uppercase; color:var(--on-dark); opacity:.82; position:relative; padding-block:.3rem; transition:opacity .3s; }
.nav a::after{ content:""; position:absolute; left:0; bottom:0; height:1px; width:0; background:currentColor; transition:width .4s var(--ease); }
.nav a:hover{ opacity:1; } .nav a:hover::after{ width:100%; }
.btn-appt{ font-family:var(--mono); font-size:.72rem; letter-spacing:.14em; text-transform:uppercase; color:var(--on-dark); border:1px solid var(--on-dark-line); padding:.7rem 1.15rem; transition:background .4s var(--ease), color .4s var(--ease); }
.btn-appt:hover{ background:var(--on-dark); color:var(--dark); }
.btn-call{ display:inline-flex; align-items:center; gap:.5rem; font-family:var(--mono); font-size:.78rem; letter-spacing:.06em; color:var(--on-dark); white-space:nowrap; transition:opacity .3s var(--ease); }
.btn-call svg{ width:16px; height:16px; flex:none; }
.btn-call:hover{ opacity:.7; }
.header.is-solid .btn-call{ color:var(--ink); }
@media (max-width:1080px){ .btn-call{ margin-left:auto; } .header-inner{ gap:1.1rem; } }
@media (max-width:360px){ .header-inner{ gap:.7rem; } .btn-call .call-num{ font-size:.72rem; } }

/* ---------- running / sticky CTA ---------- */
.sticky-cta{ position:fixed; right:1.5rem; bottom:1.5rem; z-index:180; display:inline-flex; align-items:center; gap:.7rem;
  font-family:var(--mono); font-size:.8rem; letter-spacing:.13em; text-transform:uppercase; color:#fff; background:var(--accent);
  padding:1.05rem 1.6rem; border-radius:40px; box-shadow:0 18px 38px -16px rgba(16,60,74,.6);
  transform:translateY(160%); opacity:0; transition:transform .55s var(--ease), opacity .45s var(--ease), background .35s var(--ease); }
.sticky-cta::before{ content:""; width:.55rem; height:.55rem; border-radius:50%; background:#fff; box-shadow:0 0 0 0 rgba(255,255,255,.6); animation:pulse 2.2s infinite; }
@keyframes pulse{ 0%{ box-shadow:0 0 0 0 rgba(255,255,255,.5);} 70%{ box-shadow:0 0 0 7px rgba(255,255,255,0);} 100%{ box-shadow:0 0 0 0 rgba(255,255,255,0);} }
.sticky-cta.show{ transform:translateY(0); opacity:1; }
.sticky-cta:hover{ background:var(--ink); }
@media (prefers-reduced-motion:reduce){ .sticky-cta::before{ animation:none; } .sticky-cta{ transition:opacity .3s; } }
@media (max-width:760px){ .sticky-cta{ right:1rem; bottom:1rem; font-size:.72rem; padding:.9rem 1.2rem; } }

/* solid state (scrolled onto light) */
.header.is-solid{ background:color-mix(in srgb,var(--paper) 86%, transparent); backdrop-filter:blur(14px) saturate(140%); -webkit-backdrop-filter:blur(14px) saturate(140%); border-bottom-color:var(--line); }
.header.is-solid .brand-mark--light{ display:none; }
.header.is-solid .brand-mark--dark{ display:block; }
.header.is-solid .nav a{ color:var(--ink); }
.header.is-solid .btn-appt{ color:var(--ink); border-color:var(--line-2); }
.header.is-solid .btn-appt:hover{ background:var(--ink); color:var(--paper); }
.header.is-hidden{ transform:translateY(-100%); }

.burger{ display:none; margin-left:auto; width:40px; height:40px; background:none; border:0; padding:9px 6px; }
.burger span{ display:block; height:1.5px; background:var(--on-dark); margin:6px 0; transition:transform .3s var(--ease), opacity .3s; }
.header.is-solid .burger span{ background:var(--ink); }
.burger[aria-expanded="true"] span:nth-child(1){ transform:translateY(4px) rotate(45deg); }
.burger[aria-expanded="true"] span:nth-child(2){ transform:translateY(-4px) rotate(-45deg); }

.drawer{ position:fixed; inset:0; z-index:190; background:var(--dark); color:var(--on-dark); display:flex; flex-direction:column; justify-content:center; gap:1.5rem; padding:var(--pad); }
.drawer[hidden]{ display:none; }
.drawer nav{ display:flex; flex-direction:column; gap:.2rem; }
.drawer nav a{ font-family:var(--serif); font-weight:600; font-size:2.2rem; color:var(--on-dark); display:flex; align-items:baseline; gap:1rem; padding:.5rem 0; border-bottom:1px solid var(--on-dark-line); }
.drawer nav a .idx{ font-family:var(--mono); font-size:.8rem; color:var(--on-dark-mut); }

/* ---------- hero ---------- */
.hero{ position:relative; min-height:100svh; display:flex; align-items:center; background:var(--dark); color:var(--on-dark); overflow:hidden; }
.hero-media{ position:absolute; top:0; right:0; width:52%; height:100%; z-index:0; }
.hero-media img{ width:100%; height:120%; object-fit:cover; }
.hero-media::after{ content:""; position:absolute; inset:0; background:linear-gradient(90deg,var(--dark) 2%, rgba(16,17,19,.35) 45%, rgba(16,17,19,.15) 100%); }
.hero-media-cap{ position:absolute; right:1.4rem; bottom:1.4rem; z-index:2; font-family:var(--mono); font-size:.66rem; letter-spacing:.2em; text-transform:uppercase; color:var(--on-dark-mut); }
.hero-inner{ position:relative; z-index:1; width:100%; max-width:var(--wrap); margin-inline:auto; padding-inline:var(--pad); padding-top:6rem; }
.hero-eyebrow{ font-size:.74rem; letter-spacing:.28em; text-transform:uppercase; color:var(--on-dark-mut); margin:0 0 1.6rem; }
.hero-title{ font-weight:700; font-size:clamp(3.9rem,3rem+9vw,9.6rem); line-height:.9; letter-spacing:-.035em; color:#fff; margin:0 0 1.8rem; max-width:none; }
.hero-title em{ font-style:italic; font-weight:600; color:#fff; }
.hero-lead{ font-size:clamp(1.24rem,1.05rem+.7vw,1.6rem); line-height:1.5; color:var(--on-dark-mut); max-width:44ch; margin:0 0 2.6rem; }
.hero-actions{ display:flex; flex-wrap:wrap; gap:.9rem; }
.hero-scroll{ position:absolute; left:var(--pad); bottom:2rem; z-index:2; display:flex; align-items:center; gap:.8rem; font-size:.66rem; letter-spacing:.24em; text-transform:uppercase; color:var(--on-dark-mut); }
.hero-scroll i{ width:34px; height:1px; background:currentColor; position:relative; overflow:hidden; }
.hero-scroll i::after{ content:""; position:absolute; inset:0; background:var(--on-dark); transform:translateX(-100%); animation:scrollLine 2.2s var(--ease) infinite; }
@keyframes scrollLine{ 0%{transform:translateX(-100%);} 55%{transform:translateX(0);} 100%{transform:translateX(100%);} }

/* ---------- marquee ---------- */
.marquee{ background:var(--ink); color:var(--paper); overflow:hidden; padding:1.15rem 0; border-block:1px solid var(--ink); }
.marquee-track{ display:inline-flex; align-items:center; gap:2.4rem; white-space:nowrap; will-change:transform; animation:marq 38s linear infinite; }
.marquee span{ font-family:var(--serif); font-style:italic; font-size:1.5rem; }
.marquee i{ font-style:normal; opacity:.5; font-size:.7rem; }
@keyframes marq{ from{ transform:translateX(0); } to{ transform:translateX(-50%); } }
@media (prefers-reduced-motion:reduce){ .marquee-track{ animation:none; } }

/* ---------- 12-col helper ---------- */
.grid-12{ display:grid; grid-template-columns:repeat(12,1fr); column-gap:clamp(1.5rem,3vw,3rem); row-gap:clamp(2rem,4vw,3.5rem); }

/* ---------- image mask reveal ---------- */
.img-mask{ overflow:hidden; }
.img-mask img{ width:100%; height:100%; object-fit:cover; will-change:transform; }
.hero-media, .heritage-media{ overflow:hidden; }
img[data-parallax]{ height:118%; object-fit:cover; }

/* ---------- story ---------- */
.story .col-label{ grid-column:1 / 4; }
.story-head{ grid-column:4 / 13; }
.story-body{ grid-column:4 / 8; }
.story-figure{ grid-column:8 / 13; grid-row:2 / 4; margin:0; align-self:start; }
.story-figure .img-mask{ height:clamp(420px,46vw,640px); }
.story .lede{ font-family:var(--serif); font-size:clamp(1.25rem,1.05rem+.7vw,1.6rem); line-height:1.42; color:var(--ink); margin-bottom:1.4rem; }
.story-body p{ color:var(--ink-2); }
.spec{ margin-top:2.2rem; border-top:1px solid var(--line); }
.spec li{ display:flex; justify-content:space-between; gap:1.5rem; align-items:baseline; padding:1rem 0; border-bottom:1px solid var(--line); }
.spec-k{ font-size:.72rem; letter-spacing:.16em; text-transform:uppercase; color:var(--ink); flex:none; }
.spec-v{ font-size:.95rem; color:var(--ink-3); text-align:right; }

/* ---------- approach ---------- */
.approach .section-title{ margin-bottom:clamp(3rem,6vw,5rem); }
.approach-list{ display:grid; grid-template-columns:repeat(3,1fr); gap:0; border-top:1px solid var(--line); }
.approach-item{ padding:clamp(2rem,3vw,3rem) clamp(1.4rem,2vw,2.2rem) clamp(2.5rem,4vw,3.5rem); border-bottom:1px solid var(--line); border-right:1px solid var(--line); position:relative; }
.approach-item:last-child{ border-right:0; }
.approach-num{ font-size:.72rem; letter-spacing:.2em; color:var(--accent); }
.approach-item h3{ font-family:var(--serif); font-weight:600; font-size:clamp(1.7rem,1.2rem+1.4vw,2.35rem); letter-spacing:-.02em; margin:1.6rem 0 .8rem; line-height:1.05; }
.approach-item p{ color:var(--ink-2); margin:0; font-size:1rem; }

/* ---------- frames gallery ---------- */
.frames .section-title.center{ margin-bottom:1.2rem; }
.frames-intro{ max-width:54ch; color:var(--ink-2); margin:0 auto clamp(3rem,5vw,4.5rem); font-size:clamp(1.12rem,1rem+.45vw,1.4rem); }
.frame-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:clamp(1rem,1.6vw,1.5rem); }
.frame-cell{ margin:0; background:#fff; border:1px solid var(--line); aspect-ratio:4/3; overflow:hidden; display:flex; align-items:center; justify-content:center;
  transition:box-shadow .45s var(--ease), transform .45s var(--ease), border-color .45s var(--ease); }
.frame-cell img{ width:100%; height:100%; object-fit:contain; padding:9%; transition:transform 1s var(--ease); }
.frame-cell:hover{ transform:translateY(-5px); border-color:var(--accent); box-shadow:0 26px 55px -32px rgba(20,22,26,.45); }
.frame-cell:hover img{ transform:scale(1.05); }
.makers-line-txt{ margin:clamp(2.5rem,4vw,3.5rem) auto 0; font-size:.82rem; letter-spacing:.14em; text-transform:uppercase; color:var(--ink-3); }

/* ---------- kids / pediatric ---------- */
.kids{ background:var(--accent-soft); }
.kids-grid{ display:grid; grid-template-columns:1.05fr .95fr; gap:clamp(2rem,5vw,5rem); align-items:center; }
.kids-figure{ margin:0; }
.kids-figure .img-mask{ height:clamp(360px,44vw,580px); border-radius:3px; box-shadow:0 30px 60px -40px rgba(20,22,26,.4); }
.kids-lead{ font-family:var(--serif); font-size:clamp(1.28rem,1.05rem+.75vw,1.65rem); line-height:1.4; color:var(--ink); margin:1.6rem 0 1.2rem; }
.kids-copy p{ color:var(--ink-2); }
.kids-copy .btn{ margin-top:1.5rem; }

/* ---------- dark sections ---------- */
.section--dark{ background:var(--dark); color:var(--on-dark); }
.section--dark .section-title{ color:#fff; }
.section--dark .section-lead{ color:var(--on-dark-mut); }

/* ---------- lenses ---------- */
.lenses .col-label{ grid-column:1 / 4; }
.lenses-copy{ grid-column:4 / 8; }
.lenses-media{ grid-column:8 / 13; display:grid; gap:clamp(1rem,1.6vw,1.4rem); align-content:start; }
.lenses-lead{ font-size:clamp(1.1rem,1rem+.5vw,1.35rem); color:var(--on-dark-mut); margin:1.4rem 0 2.2rem; }
.lens-spec{ display:grid; gap:0; border-top:1px solid var(--on-dark-line); margin-top:.5rem; }
.lens-spec li{ padding:1.3rem 0 1.3rem 1.8rem; border-bottom:1px solid var(--on-dark-line); position:relative; }
.lens-spec li::before{ content:""; position:absolute; left:0; top:1.9rem; width:.9rem; height:2px; background:var(--accent); }
.lens-spec strong{ display:block; color:#fff; font-weight:600; font-size:1.22rem; margin-bottom:.2rem; }
.lens-spec em{ font-style:normal; color:var(--on-dark-mut); font-size:1.02rem; }
.lenses-fig .img-mask{ overflow:hidden; }
.lenses-fig--a .img-mask{ height:clamp(280px,30vw,380px); }
.lenses-fig--b{ width:72%; margin-left:auto; }
.lenses-fig--b .img-mask{ height:clamp(200px,22vw,280px); }

/* ---------- specialty lenses ---------- */
.specialty .section-lead{ margin:1.4rem auto 0; }
.spec-grid{ display:grid; grid-template-columns:repeat(4,1fr); border-top:1px solid var(--line); margin-top:clamp(2.5rem,5vw,4rem); }
.spec-grid li{ padding:1.9rem 1.5rem 2.1rem 0; border-bottom:1px solid var(--line); border-right:1px solid var(--line); }
.spec-grid li:nth-child(4n){ border-right:0; padding-right:0; }
.spec-grid li::before{ content:""; display:block; width:1.5rem; height:2px; background:var(--accent); margin-bottom:1.1rem; }
.spec-grid h3{ font-family:var(--serif); font-weight:600; font-size:1.4rem; letter-spacing:-.01em; margin:0 0 .55rem; }
.spec-grid p{ margin:0; color:var(--ink-2); font-size:1rem; }

/* ---------- visit map ---------- */
.visit-map{ grid-column:1 / 13; margin-top:clamp(2.5rem,4vw,3.5rem); }
.map-frame{ width:100%; height:clamp(320px,34vw,440px); border:1px solid var(--line); border-radius:3px; display:block; filter:grayscale(.15) contrast(1.02); }

/* ---------- heritage ---------- */
.heritage{ position:relative; min-height:clamp(460px,60vh,720px); display:flex; align-items:center; overflow:hidden; background:#000; color:#fff; }
.heritage-media{ position:absolute; inset:0; z-index:0; }
.heritage-media img{ width:100%; height:118%; object-fit:cover; opacity:.85; }
.heritage::after{ content:""; position:absolute; inset:0; background:linear-gradient(180deg,rgba(6,6,8,.5),rgba(6,6,8,.35)); z-index:1; }
.heritage-inner{ position:relative; z-index:2; width:100%; max-width:var(--wrap); margin-inline:auto; padding-inline:var(--pad); text-align:center; }
.heritage-inner .mono{ font-size:.72rem; letter-spacing:.28em; text-transform:uppercase; color:rgba(255,255,255,.7); margin:0 0 1.4rem; }
.heritage-line{ font-size:clamp(2.2rem,1.4rem+4vw,5rem); line-height:1.02; letter-spacing:-.025em; color:#fff; margin:0 auto 1.4rem; max-width:18ch; }
.heritage-line em{ font-style:italic; font-weight:500; }
.heritage-sub{ font-size:.74rem !important; letter-spacing:.2em; text-transform:uppercase; color:rgba(255,255,255,.66) !important; margin:0 !important; }

/* ---------- experience ---------- */
.experience{ background:var(--accent-soft); }
.experience .section-lead{ margin:1.4rem auto clamp(3.5rem,6vw,5.5rem); }
.journey{ display:grid; grid-template-columns:repeat(4,1fr); gap:clamp(1.5rem,3vw,2.5rem); position:relative; text-align:center; }
.journey::before{ content:""; position:absolute; top:2.4rem; left:12%; right:12%; height:2px; background:var(--spectrum); z-index:0; }
.jstep{ position:relative; z-index:1; }
.jnum{ display:grid; place-items:center; width:4.8rem; height:4.8rem; margin:0 auto 1.6rem; border-radius:50%; border:1.5px solid var(--accent); background:var(--accent-soft); color:var(--accent); font-family:var(--serif); font-weight:600; font-size:1.7rem; transition:background .4s var(--ease), color .4s var(--ease); }
.jstep:hover .jnum{ background:var(--accent); color:#fff; }
.jstep h3{ font-family:var(--serif); font-weight:600; font-size:1.55rem; letter-spacing:-.01em; margin:0 0 .6rem; color:var(--ink); }
.jstep p{ margin:0 auto; color:var(--ink-2); font-size:1.04rem; max-width:27ch; }

/* ---------- faq ---------- */
.faq-head{ grid-column:1 / 5; position:sticky; top:100px; align-self:start; }
.faq-head .btn{ margin-top:1.6rem; }
.faq-list{ grid-column:6 / 13; border-top:1px solid var(--line); }
.qa{ border-bottom:1px solid var(--line); }
.qa summary{ list-style:none; cursor:pointer; display:flex; align-items:baseline; gap:1.2rem; padding:1.5rem 2.5rem 1.5rem 0; position:relative;
  font-family:var(--serif); font-weight:500; font-size:clamp(1.15rem,1rem+.55vw,1.5rem); color:var(--ink); letter-spacing:-.01em; }
.qa summary::-webkit-details-marker{ display:none; }
.qa-idx{ font-family:var(--mono); font-size:.72rem; letter-spacing:.12em; color:var(--ink-3); flex:none; padding-top:.5em; }
.qa summary::after{ content:"+"; position:absolute; right:0; top:1.4rem; font-family:var(--mono); font-size:1.4rem; color:var(--ink-3); transition:transform .35s var(--ease); }
.qa[open] summary::after{ content:"–"; }
.qa summary:hover{ color:var(--accent); }
.qa-body{ padding:0 0 1.6rem 2.9rem; }
.qa-body p{ margin:0; color:var(--ink-2); max-width:58ch; }
.qa[open] .qa-body{ animation:fade .5s var(--ease); }
@keyframes fade{ from{ opacity:0; transform:translateY(-6px); } to{ opacity:1; transform:none; } }

/* ---------- visit ---------- */
.visit-info{ grid-column:1 / 7; }
.visit-form{ grid-column:8 / 13; align-self:start; background:#fff; border:1px solid var(--line); border-radius:3px; padding:clamp(1.75rem,3vw,2.75rem); box-shadow:0 30px 60px -40px rgba(20,22,26,.35); }
.visit-lead{ color:var(--ink-2); margin:1.4rem 0 2.4rem; max-width:44ch; }
.visit-details{ display:grid; grid-template-columns:1fr 1fr; gap:2rem 2.5rem; border-top:1px solid var(--line); padding-top:2rem; }
.visit-details h3{ font-family:var(--mono); font-weight:400; font-size:.78rem; letter-spacing:.2em; text-transform:uppercase; color:var(--accent); margin:0 0 .9rem; }
.visit-details p{ margin:0 0 .6rem; color:var(--ink); line-height:1.55; }
.visit-details a{ border-bottom:1px solid transparent; transition:border-color .3s; }
.visit-details a:hover{ border-bottom-color:var(--accent); }
.muted{ color:var(--ink-3); font-size:.92rem; }
.hours{ display:grid; gap:.4rem; }
.hours li{ display:flex; justify-content:space-between; gap:1rem; font-size:.98rem; color:var(--ink); border-bottom:1px solid var(--line); padding-bottom:.4rem; }
.hours li span:first-child{ color:var(--ink-3); }

/* form (light, bordered card) */
.appt-form .field{ margin-bottom:1.3rem; }
.field-row{ display:grid; grid-template-columns:1fr 1fr; gap:1rem; }
.appt-form label{ display:block; font-size:.72rem; letter-spacing:.16em; text-transform:uppercase; color:var(--ink-3); margin-bottom:.55rem; }
.appt-form input,.appt-form select,.appt-form textarea{ width:100%; font-family:var(--serif); font-size:1.05rem; color:var(--ink); background:var(--paper); border:1px solid var(--line-2); border-radius:3px; padding:.85rem .9rem; transition:border-color .3s, box-shadow .3s, background .3s; }
.appt-form textarea{ resize:vertical; min-height:110px; }
.appt-form input::placeholder,.appt-form textarea::placeholder{ color:var(--ink-3); }
.appt-form input:focus,.appt-form select:focus,.appt-form textarea:focus{ outline:none; border-color:var(--accent); background:#fff; box-shadow:0 0 0 3px color-mix(in srgb,var(--accent) 16%, transparent); }
.appt-form select{ color:var(--ink); }
.appt-form select option{ color:#111; }
.appt-form input.invalid,.appt-form textarea.invalid{ border-color:#c0392b; }
.gotcha{ position:absolute; left:-9999px; }
.appt-form .btn{ margin-top:1rem; }
.form-fine{ font-size:.72rem; letter-spacing:.1em; text-transform:uppercase; color:var(--ink-3); text-align:center; margin:1rem 0 0; }
.form-status{ margin-top:1rem; padding:.9rem 1rem; font-size:1rem; line-height:1.45; border:1px solid var(--line); border-radius:3px; }
.form-status.is-success{ background:#eaf3ec; color:#2f6b3a; border-color:#cfe4d3; }
.form-status.is-error{ background:#f6e9e4; color:#9a3b22; border-color:#e8c9bd; }
.form-status.is-info{ background:var(--accent-soft); color:var(--ink-2); border-color:#cfe0e5; }
.form-status a{ color:var(--accent); border-bottom:1px solid; }

/* marketing checkbox */
.appt-form .checkbox{ display:flex; align-items:flex-start; gap:.7rem; cursor:pointer; margin:.4rem 0 1.3rem; font-family:var(--serif); font-size:1rem; font-weight:400; color:var(--ink-2); line-height:1.45; text-transform:none; letter-spacing:normal; }
.checkbox input{ position:absolute; opacity:0; width:1px; height:1px; }
.checkbox-box{ flex:none; width:1.25rem; height:1.25rem; border:1px solid var(--line-2); border-radius:3px; margin-top:.12rem; background:var(--paper); position:relative; transition:background .2s, border-color .2s; }
.checkbox input:checked + .checkbox-box{ background:var(--accent); border-color:var(--accent); }
.checkbox input:checked + .checkbox-box::after{ content:""; position:absolute; left:6px; top:2px; width:5px; height:10px; border:solid #fff; border-width:0 2px 2px 0; transform:rotate(45deg); }
.checkbox input:focus-visible + .checkbox-box{ outline:2px solid var(--accent); outline-offset:2px; }

/* consent + inline link button */
.form-consent{ font-size:.78rem; line-height:1.5; color:var(--ink-3); margin:1rem 0 0; }
.link-btn{ background:none; border:0; padding:0; font:inherit; color:var(--accent); text-decoration:underline; cursor:pointer; }
.link-btn:hover{ color:var(--ink); }

/* privacy modal */
.modal{ position:fixed; inset:0; z-index:400; display:flex; align-items:center; justify-content:center; padding:clamp(1rem,4vw,3rem); }
.modal[hidden]{ display:none; }
.modal-backdrop{ position:absolute; inset:0; background:rgba(16,17,19,.62); backdrop-filter:blur(3px); }
.modal-panel{ position:relative; background:var(--paper); max-width:780px; width:100%; max-height:86vh; overflow-y:auto; border-radius:4px; box-shadow:0 40px 90px -30px rgba(0,0,0,.6); animation:modalIn .4s var(--ease); }
@keyframes modalIn{ from{ opacity:0; transform:translateY(22px); } to{ opacity:1; transform:none; } }
.modal-close{ position:absolute; top:1rem; right:1rem; width:2.5rem; height:2.5rem; border:1px solid var(--line); background:var(--paper); border-radius:50%; font-size:1.5rem; line-height:1; color:var(--ink); z-index:2; transition:background .3s, color .3s; }
.modal-close:hover{ background:var(--ink); color:var(--paper); }
.modal-body{ padding:clamp(1.75rem,4vw,3.5rem); }
.modal-body .label{ margin-bottom:.8rem; }
.modal-body h2{ font-family:var(--serif); font-weight:700; font-size:clamp(2rem,1.5rem+2vw,3rem); letter-spacing:-.02em; margin:0 0 .6rem; color:var(--ink); }
.modal-meta{ font-size:.72rem; letter-spacing:.06em; color:var(--ink-3); margin:0 0 1.8rem; text-transform:none; }
.modal-body h3{ font-family:var(--serif); font-weight:600; font-size:1.35rem; margin:1.9rem 0 .5rem; color:var(--ink); letter-spacing:-.01em; }
.modal-body p{ font-size:1rem; line-height:1.62; color:var(--ink-2); margin:0 0 1rem; }
.modal-body a{ color:var(--accent); text-decoration:underline; }
.modal-body .btn{ margin-top:1.8rem; }

/* ---------- footer ---------- */
.footer{ background:var(--dark); color:var(--on-dark); }
.footer-rainbow{ height:3px; background:var(--spectrum); }
.footer-top{ display:flex; justify-content:space-between; align-items:flex-start; gap:2rem; flex-wrap:wrap; padding-top:clamp(3.5rem,6vw,5.5rem); padding-bottom:clamp(2.5rem,4vw,3.5rem); border-bottom:1px solid var(--on-dark-line); }
.footer-lockup{ height:70px; width:auto; }
.footer-tag{ font-family:var(--serif); font-weight:600; font-size:clamp(1.5rem,1rem+2vw,2.4rem); line-height:1.1; letter-spacing:-.02em; color:var(--on-dark); text-align:right; margin:0; }
.footer-tag em{ font-style:italic; font-weight:500; }
.footer-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:2rem; padding-block:clamp(2.5rem,4vw,3.5rem); }
.footer-grid h4{ font-family:var(--mono); font-weight:400; font-size:.68rem; letter-spacing:.2em; text-transform:uppercase; color:var(--accent); margin:0 0 1rem; }
.footer-grid p{ margin:0; color:var(--on-dark-mut); font-size:.95rem; line-height:1.7; }
.footer-grid a:hover{ color:#fff; }
.footer-bottom{ display:flex; justify-content:space-between; gap:1rem; flex-wrap:wrap; padding-block:1.6rem 2.2rem; border-top:1px solid var(--on-dark-line); font-size:.66rem; letter-spacing:.12em; text-transform:uppercase; color:var(--on-dark-mut); }

/* ---------- responsive ---------- */
@media (max-width:1080px){
  .nav,.btn-appt{ display:none; }
  .burger{ display:block; }
  .story-body{ grid-column:4 / 13; }
  .story-figure{ grid-column:4 / 13; grid-row:auto; }
  .story-figure .img-mask{ height:clamp(320px,60vw,460px); }
  .lenses-copy{ grid-column:1 / 8; } .lenses-media{ grid-column:8 / 13; }
  .lenses .col-label,.story .col-label{ grid-column:1 / 13; }
  .visit-info{ grid-column:1 / 13; } .visit-form{ grid-column:1 / 13; }
  .faq-head{ grid-column:1 / 13; position:static; } .faq-list{ grid-column:1 / 13; }
}
@media (max-width:760px){
  .hero-media{ position:absolute; inset:0; width:100%; opacity:.5; }
  .hero-media::after{ background:linear-gradient(180deg,rgba(16,17,19,.55),rgba(16,17,19,.8)); }
  .hero-inner{ padding-top:8rem; padding-bottom:6rem; }
  .grid-12{ display:block; }
  .story-head,.story-body,.story-figure{ margin-bottom:2.5rem; }
  .story-figure{ margin-bottom:0; }
  .approach-list{ grid-template-columns:1fr; }
  .approach-item{ border-right:0; }
  .lenses-copy,.lenses-media{ margin-bottom:2rem; }
  .lenses-fig--b{ width:100%; }
  .journey{ grid-template-columns:1fr 1fr; row-gap:2.5rem; }
  .journey::before{ display:none; }
  .frame-grid{ grid-template-columns:1fr 1fr; }
  .kids-grid{ display:block; }
  .kids-figure{ margin-bottom:2rem; }
  .spec-grid{ grid-template-columns:1fr 1fr; }
  .spec-grid li{ border-right:0; padding-right:0; }
  .visit-details{ grid-template-columns:1fr; }
  .footer-grid{ grid-template-columns:1fr 1fr; }
  .footer-tag{ text-align:left; }
  .field-row{ grid-template-columns:1fr; }
}
@media (max-width:480px){ .journey{ grid-template-columns:1fr; } .spec-grid{ grid-template-columns:1fr; } .footer-grid{ grid-template-columns:1fr; } }

/* ============================================================================
   LANDING PAGES (dedicated SEO pages) — reuses the core system
   ============================================================================ */
.subhero{ position:relative; background:var(--dark); color:var(--on-dark); overflow:hidden;
  min-height:clamp(56vh,62vh,660px); display:flex; align-items:flex-end; }
.subhero-media{ position:absolute; inset:0; z-index:0; }
.subhero-media img{ width:100%; height:100%; object-fit:cover; opacity:.4; }
.subhero-media::after{ content:""; position:absolute; inset:0; background:linear-gradient(180deg,rgba(16,17,19,.5),rgba(16,17,19,.84)); }
.subhero-inner{ position:relative; z-index:1; width:100%; max-width:var(--wrap); margin-inline:auto;
  padding-inline:var(--pad); padding-block:clamp(3rem,7vw,6rem) clamp(2.6rem,5vw,4rem); }
.subhero .hero-eyebrow{ color:var(--on-dark-mut); }
.subhero h1{ font-family:var(--serif); font-weight:700; color:#fff; font-size:clamp(2.7rem,1.9rem+4vw,5.2rem);
  line-height:.98; letter-spacing:-.03em; margin:0 0 1.3rem; max-width:20ch; }
.subhero h1 em{ font-style:italic; font-weight:600; }
.subhero-lead{ font-size:clamp(1.18rem,1.05rem+.6vw,1.5rem); line-height:1.5; color:var(--on-dark-mut); max-width:54ch; margin:0 0 2rem; }
.subhero-actions{ display:flex; flex-wrap:wrap; gap:.9rem; }

.crumbs{ border-bottom:1px solid var(--line); background:var(--paper); }
.crumbs ol{ display:flex; flex-wrap:wrap; gap:.55rem; align-items:center; max-width:var(--wrap); margin-inline:auto;
  padding:.95rem var(--pad); font-family:var(--mono); font-size:.72rem; letter-spacing:.12em; text-transform:uppercase; color:var(--ink-3); }
.crumbs li{ display:flex; align-items:center; gap:.55rem; }
.crumbs li+li::before{ content:"/"; color:var(--line-2); }
.crumbs a{ color:var(--ink-3); } .crumbs a:hover{ color:var(--accent); }
.crumbs [aria-current]{ color:var(--ink); }

.lp-lead{ font-family:var(--serif); font-size:clamp(1.35rem,1.1rem+1vw,1.95rem); line-height:1.4; color:var(--ink); letter-spacing:-.012em; max-width:26ch; }
.prose{ max-width:66ch; }
.prose h2{ font-family:var(--serif); font-weight:600; font-size:clamp(1.9rem,1.4rem+2vw,2.9rem); letter-spacing:-.02em; line-height:1.06; margin:2.6rem 0 1rem; color:var(--ink); }
.prose h2:first-child{ margin-top:0; }
.prose h2 em{ font-style:italic; font-weight:500; }
.prose h3{ font-family:var(--serif); font-weight:600; font-size:clamp(1.35rem,1.1rem+.7vw,1.7rem); letter-spacing:-.01em; margin:2rem 0 .6rem; color:var(--ink); }
.prose p{ color:var(--ink-2); margin:0 0 1.15em; }
.prose strong{ color:var(--ink); }
.prose a{ color:var(--accent); border-bottom:1px solid color-mix(in srgb,var(--accent) 40%,transparent); }
.prose a:hover{ border-bottom-color:var(--accent); }
.prose ul.bullets{ list-style:none; margin:1.2rem 0 1.6rem; display:grid; gap:.7rem; }
.prose ul.bullets li{ position:relative; padding-left:1.6rem; color:var(--ink-2); }
.prose ul.bullets li::before{ content:""; position:absolute; left:0; top:.62em; width:.8rem; height:2px; background:var(--accent); }

.lp-split{ display:grid; grid-template-columns:1fr; gap:clamp(2rem,4vw,4rem); align-items:start; }
@media (min-width:900px){ .lp-split{ grid-template-columns:1.15fr .85fr; } .lp-split .lp-figure{ position:sticky; top:100px; } .lp-split.rev{ grid-template-columns:.85fr 1.15fr; } .lp-split.rev .prose{ order:2; } }
.lp-figure{ margin:0; }
.lp-figure .img-mask{ height:clamp(320px,42vw,540px); border-radius:3px; box-shadow:0 30px 60px -40px rgba(20,22,26,.4); }
.lp-figure figcaption{ font-family:var(--mono); font-size:.68rem; letter-spacing:.16em; text-transform:uppercase; color:var(--ink-3); margin-top:.8rem; }

.cta-band{ background:var(--accent-soft); text-align:center; }
.cta-band .section-title{ margin-bottom:1rem; }
.cta-band p{ max-width:54ch; margin:0 auto 2rem; color:var(--ink-2); }
.cta-actions{ display:flex; gap:.9rem; justify-content:center; flex-wrap:wrap; }

.lp-stats{ display:grid; grid-template-columns:repeat(3,1fr); border-top:1px solid var(--line); border-bottom:1px solid var(--line); margin:clamp(2.2rem,4vw,3.2rem) 0; }
.lp-stats li{ padding:1.9rem 1rem; text-align:center; border-right:1px solid var(--line); }
.lp-stats li:last-child{ border-right:0; }
.lp-stats b{ display:block; font-family:var(--serif); font-weight:600; font-size:clamp(1.8rem,1.3rem+1.6vw,2.6rem); color:var(--ink); letter-spacing:-.02em; line-height:1; margin-bottom:.4rem; }
.lp-stats span{ font-family:var(--mono); font-size:.7rem; letter-spacing:.14em; text-transform:uppercase; color:var(--ink-3); }
@media (max-width:640px){ .lp-stats{ grid-template-columns:1fr; } .lp-stats li{ border-right:0; border-bottom:1px solid var(--line); } .lp-stats li:last-child{ border-bottom:0; } }

/* related links (internal linking block) */
.related{ display:grid; grid-template-columns:repeat(3,1fr); gap:clamp(1rem,2vw,1.6rem); margin-top:clamp(2rem,4vw,3rem); }
.related a{ display:block; border:1px solid var(--line); border-radius:3px; padding:1.6rem 1.5rem; background:#fff; transition:border-color .4s var(--ease), transform .4s var(--ease), box-shadow .4s var(--ease); }
.related a:hover{ border-color:var(--accent); transform:translateY(-4px); box-shadow:0 24px 50px -34px rgba(20,22,26,.45); }
.related .mono{ font-size:.68rem; letter-spacing:.16em; text-transform:uppercase; color:var(--accent); }
.related h3{ font-family:var(--serif); font-weight:600; font-size:1.3rem; letter-spacing:-.01em; margin:.5rem 0 .4rem; color:var(--ink); }
.related p{ margin:0; font-size:.98rem; color:var(--ink-2); }
@media (max-width:760px){ .related{ grid-template-columns:1fr; } }
.tlink{ color:var(--accent); border-bottom:1px solid color-mix(in srgb,var(--accent) 40%,transparent); }
.tlink:hover{ border-bottom-color:var(--accent); }